Kegs for a Cause · LiveSwellCommunity events and surplus conversion
LiveSwell · Concept sheet · Draft v0
Live well. Drink light. Give back.
A sustainability-focused craft brewery concept for the Banks–McMinnville corridor, built around genuinely good beer at 1–4% ABV, with a fixed per-unit donation to a rotating slate of corridor nonprofits.
At a glance
1–4%
Target ABV band
5
Core SKUs
$0.25
Per-unit donation (target)
4–6
Rotating beneficiaries / yr
Positioning
What LiveSwell is
A category, not a beer
Few craft breweries appear to own the 1–4% band with real product commitment. LiveSwell does — every core SKU sits there by design.
Calm, local, capable
Consistent brand voice (live well, tread lightly), a recognizable valley-farm look, and a founder who actually drinks this way.
Give-back baked in
A fixed, disclosed $/unit donation — not a vague "portion of proceeds." CCV-compliant from day one (see disclosure template).
The lineup
Five beers, one philosophy
3.8% ABV
LiveSwell Lager
Crisp Mexican-style flagship — built to live in coolers and long harvest afternoons.
2.8% ABV
Sol Swell
Light citrus session ale. Second-beer beer.
4.0% ABV
Drewske Brewske
Grodziskie-style smoked wheat at sessionable strength. Founder's beer.
3.5% ABV
Tread Light IPA
Genuinely hop-forward at session ABV. Proof low-ABV ≠ low-flavor.
3.2% ABV
Quiet Field Pils
Delicate German-style pilsner. Drink slowly, do nothing in particular.
Who we're talking to
Three conversations this sheet is built for
Contract brewers
Corridor and nearby Oregon brewers (to identify). Ask: capacity in 15–30 bbl runs, recipe ownership terms, packaging options (16oz cans first).
Retail buyers
Independent bottle shops + grocery craft sets in Yamhill and Washington counties (to identify). Ask: shelf willingness for a low-ABV four-pack at parity price.
Bar / restaurant accounts
Corridor taprooms, farm-town bars, winery-country hotel F&B. Ask: draft placement for the Lager + Sol Swell as the "second-beer" pour.
Give-back model
Fixed $/unit, disclosed, capped
$0.25 per can donated to a named nonprofit each quarter, up to a per-campaign cap, with the beneficiary and dates disclosed on-pack and in POS.
Give-back language is exact from day one (Oregon rules TBD with counsel) — no "portion of proceeds" hand-waves. See the disclosure template linked below.